STEREO SUNDAY Festival is the largest free dance festival in the south of the Netherlands. The festival always takes place in the first weekend of July, on Saturday and Sunday. During the second edition, in 2011, over 22.000 visitors danced in the sunshine to the beats of some of Holland’s and Germany’s most popular acts and DJ’s.
The organization of STEREO SUNDAY consists of six very ambitious entrepreneurs,each with their own specialty. At the very first stage, when they were havingthe idea of organizing a free dance festival, they involved me in the process.
Eventually the name ‘STEREO SUNDAY’ comes from my hand.Later, I created the word mark and the brand image, the total corporateidentity (such as posters, flyers, booklets, stickers and merchandising) and the decoration of the four stages as well as the festival grounds. The design of the website is directed by me, as well as all other visual or graphic based communication.All of this was made possible by the professionals standing by my side during the process.
The organization of STEREO SUNDAY consists of six very ambitious entrepreneurs,each with their own specialty. At the very first stage, when they were havingthe idea of organizing a free dance festival, they involved me in the process.
Eventually the name ‘STEREO SUNDAY’ comes from my hand.Later, I created the word mark and the brand image, the total corporateidentity (such as posters, flyers, booklets, stickers and merchandising) and the decoration of the four stages as well as the festival grounds. The design of the website is directed by me, as well as all other visual or graphic based communication.All of this was made possible by the professionals standing by my side during the process.
Word mark and brand image of STEREO SUNDAY 2011
From the brand image (puppet) I have took various parts which I have used in the pre- campaign, to make people familiar with the brand.
Poster Campaign
Above thefirst series of posters, which were used 4 months before the festival tookplace. There is a limited amount of information on these series of postersbecause they had to make the people curious and aware of the name, the date andthe fact that it is a festival without entrance fee.
Secondlythe poster which was presented to the audience which includes the whole lineup, additional information and a QR code, which leads directly to the homepage.
The entireposter campaign is presented in a radius of 100km around the festival grounds. Besides the posters there were also stickers and flyers in the same design.
Above thefirst series of posters, which were used 4 months before the festival tookplace. There is a limited amount of information on these series of postersbecause they had to make the people curious and aware of the name, the date andthe fact that it is a festival without entrance fee.
Secondlythe poster which was presented to the audience which includes the whole lineup, additional information and a QR code, which leads directly to the homepage.
The entireposter campaign is presented in a radius of 100km around the festival grounds. Besides the posters there were also stickers and flyers in the same design.
ProgramBook
Here are afew pages from the program book, which was distributed a moth before the firstfestival day. The program book includes, apart of the program, informationabout the festival, a route description and advertisements of sponsors.
Here are afew pages from the program book, which was distributed a moth before the firstfestival day. The program book includes, apart of the program, informationabout the festival, a route description and advertisements of sponsors.
FestivalGrounds Decoration >>> MAINSTAGE
FestivalGrounds Decoration >>> FOOD AREA
In the foodarea I used the icons of the poster campaign to bring the overall graphic styleto the festival grounds and to create recognition with the visitors. Besidesthat, the colourful banners give the area a festive look and feel. The lawn isespecially placed for the festival weekend to break the concrete surface.
In the foodarea I used the icons of the poster campaign to bring the overall graphic styleto the festival grounds and to create recognition with the visitors. Besidesthat, the colourful banners give the area a festive look and feel. The lawn isespecially placed for the festival weekend to break the concrete surface.
FestivalGrounds Decoration >>> TENT
FestivalGrounds Decoration >>> DUTCH STAGE KIOSK
